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Pixis is a company focused on providing AI-driven solutions for growth marketing, aimed at helping organizations scale their demand generation efforts. Their offerings revolve around codeless AI-powered products and solutions that enhance targeting, creative development, and performance optimization. The company addresses various market segments including performance teams, creative teams, and agencies, delivering insights through comprehensive AI models.

Core Products:

• Targeting AI: This product utilizes advanced neural networks and predictive analysis to refine audience targeting by identifying, expanding, and converting target cohorts. It provides real-time optimization of audiences based on various attributes and user engagement patterns.

• Creative AI: The platform's generative AI models assist in creating relevant visual and text assets. It automates creative recommendations to improve engagement and conversions by tailoring content to different audience personas and optimizing them based on performance data.

• Performance AI: This product optimizes marketing campaigns by using proprietary models to manage bids, budget allocation, and spending across channels. It emphasizes increasing return on ad spend (ROAS) and stabilizing cost-per-acquisition (CAC) through dynamic decision-making.

Key Solutions:

• Performance Teams: Enables teams to leverage AI for cross-platform optimization, boosting ROI by automating bid and budget strategies and monitoring comprehensive performance metrics via a centralized dashboard.

• Creative Teams: Helps teams create high-performing static and video assets swiftly using data-driven design recommendations and generative AI techniques. It facilitates efficient creative variations and enhances delivery speed.

• Agencies: Empowers marketing agencies to achieve higher ROIs for their customers by utilizing AI-powered targeting and optimization tools. AI models help agencies streamline tasks and refocus on strategic growth.

Customer Success: Pixis presents numerous case studies demonstrating significant improvements in client marketing metrics, highlighting reductions in customer acquisition costs and enhancements in conversion rates and ROAS through their AI infrastructure.

Resources:

• AI Glossary and Guides: Offers educational resources to help marketers understand AI terminologies and concepts, enabling smoother integration of AI tools into their marketing strategies.

• Blogs and Podcasts: Provides insights into AI-driven marketing strategies, industry developments, and best practices, featuring contributions from marketing experts and industry leaders.

• AI Savings Calculator: A tool designed to estimate potential savings and performance enhancements when leveraging Pixis' AI solutions.

Pixis endeavors to make AI accessible to marketers, agencies, and creative professionals by eliminating code barriers, thus democratizing AI technology. Their continuous evolution in AI infrastructure, reflected by their extensive range of AI models, underscores their commitment to innovation in the marketing domain.

Overall, Pixis emphasizes speed, innovation, freedom, and empathy as part of its core values, aiming to foster an environment of creativity and strategic growth in marketing. With a growing global presence, the company is committed to further investing in its AI platforms to solve crucial marketing challenges.