SHIELD AI Technologies focuses on fraud prevention and security across various digital industries such as ride-hailing, social media, e-commerce, digital banking, and gaming. Their key objective is to stop fraud at the core by leveraging device intelligence and advanced AI engine technologies.
1) Company’s Key Focus Area:
SHIELD is primarily focused on the prevention and management of fraud across numerous digital platforms. Its solutions are targeted at multiple persistent fraud issues like fake accounts, account takeovers, payment fraud, bot attacks, and identity fraud. The company positions itself as a critical player in maintaining digital security and trust by offering comprehensive protection recommendations and technologies.
2) Unique Value Proposition and Strategic Advantage:
- Device Intelligence and AdShield: SHIELD’s core advantage lies in its ability to provide highly accurate device intelligence and ad protection, which enables the detection of unauthorized interactions and questionable user behavior. They claim their “device-first” approach ensures the identification of over 99.9% of devices, which remains resilient even after manipulation.
- AI and Machine Learning Technology: Utilizing advanced AI and machine learning solutions, SHIELD claims to identify and mitigate threats that are unknown and still evolving. Their solutions adapt to new threat landscapes to provide continuous fraud protection.
- Global Intelligence Network: They boast a vast global intelligence network, reportedly profiling over 7 billion devices and 1 billion user accounts, giving them an edge in identifying and responding to new fraud patterns and attacks across the globe.
- Plug-and-Play Solutions: The solutions offer easy integration through SDKs and are marketed as capable of providing insights quickly without the need for personal identifiable information.
3) Delivery on Value Proposition:
SHIELD delivers its value proposition using several strategic methods:
- Comprehensive Device Profiling: With persistent device IDs and advanced clustering analysis, SHIELD maintains that they can effectively expose fraudulent behaviors linked to devices across platforms.
- Real-time Risk Intelligence: They emphasize the importance of real-time session monitoring to detect and act on threats immediately, catching fraudsters "red-handed".
- Customizable Risk Assessment: The company offers customizable risk thresholds, allowing clients to tailor the system to their specific needs, enhancing accuracy and the customer experience while reducing false positives.
- Network and Behavioral Analysis: SHIELD provides deep insights into user-device networks and uses passive behavioral biometrics to identify anomalies, thereby preventing unauthorized access and protecting user accounts.
SHIELD claims its partnership with several leading organizations across diverse sectors ensures applicability and trust in its fraud prevention technologies. They stress the ability to protect businesses from losing revenue due to fraud, improve trust with end-users, reduce operational inefficiencies related to false positives, and ultimately bolster data integrity and security across digital ecosystems.