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Gupshup, now incorporating AskSid's capabilities, is positioned as a conversational engagement platform designed to facilitate meaningful interactions between businesses and customers across various sectors, including eCommerce, retail, and consumer goods. The platform supports and enhances customer engagement through its comprehensive suite of tools and capabilities catering to marketing, commerce, and support functions on over 30 different communication channels.

Key Offerings:

• Conversational Tools: Gupshup offers a range of conversational tools that support various stages of the customer lifecycle. These include:

  • Converse: Enables two-way customer communication, enhancing interaction beyond simple messaging.
  • Campaign Manager and Conversation Studio: Assist in managing and implementing dynamic marketing campaigns.
  • Agent Assist and Conversational AI: Provide AI-driven solutions to support customer service tasks efficiently.
  • Advertise: A tool meant for managing and scaling click-to-chat ads.

• Personalization and Security: The platform offers personalization by creating unified customer profiles to enrich personal interactions. It ensures enterprise-grade security to protect data and maintain customer privacy.

• Communication Channels: Gupshup supports omnichannel messaging capabilities, allowing communication across mediums like WhatsApp, SMS, RCS, and social media platforms such as Instagram and Telegram.

Industry Solutions: The platform is tailored to various industries, including but not limited to:

• Banking, Financial Services, and Insurance (BFSI)
• Food & Beverage
• Retail and eCommerce
• Healthcare
• Gaming
• Real Estate
• Travel & Hospitality
• Education
• Media
• Government

Resources and Educational Material:

• Gupshup offers a collection of resources such as blogs, eBooks, whitepapers, and podcasts, providing insights into AI-driven conversational engagement and industry-specific use-cases.

• Educational Guides: They provide detailed explorations of trending business topics and informative insights on handling seasonal marketing events and mastering conversational AI.

• Webinars and Events: On-demand webinars and future events are available to educate users on maximizing their platform utilization.

Integration and Support:

• Gupshup also provides comprehensive support for developers and businesses looking to implement these conversational tools efficiently within their systems.

• Partnerships: The platform supports partnerships aimed at expanding the capabilities and reach of Gupshup’s offerings.

Gupshup, through its acquisition of AskSid, aims to strengthen its offerings, particularly in sectors reliant on conversational engagement for commerce, marketing, and customer support. The platform’s focus on expanding channels and enhancing security and personalization underscores its commitment to improving customer experiences across various industries globally.