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Persado is a company specializing in generative AI solutions for creating dynamic and personalized marketing content. Ranked highly by CB Insights with a score of 9.8/10 as a top generative AI text content firm, Persado provides a platform called Motivation AI that leverages artificial intelligence to optimize customer engagement through emotionally informed content. Here is a breakdown of the company’s offerings and insights into how they shape customer communication and engagement:

Platform and Capabilities

• Motivation AI Platform: This platform is capable of generating, optimizing, and personalizing marketing language at scale. It boasts the power to deepen customer engagement and loyalty across various industries including financial services, retail and ecommerce, telecommunications, travel, and hospitality.

• Full Stack GenAI: Incorporates integrations, governance, security, privacy features, and capabilities such as generating tailored content to specific audience segments, compliance with brand and legal guidelines, and the ability to analyze and predict content performance.

Key Features

• Generate, Predict & Personalize: The platform creates emotionally engaging, on-brand content in real-time, informed by over a decade of consumer responses. It can generate content for multiple channels like web, mobile, email, SMS, and social media.

• Experiment and Analyze: Persado's platform provides the ability to experiment with thousands of content variations at scale, allowing brands to identify which language elements enhance engagement and conversion rates.

• Comply: The AI-driven solution ensures content is aligned with regulatory and legal requirements across various sectors, especially in financial services, ensuring that messages maintain compliance and brand integrity.

Industry Applications

• Financial Services: Persado is trusted by top U.S banks to craft highly personalized messages that drive customer engagement and loyalty.
• Retail & Ecommerce: The platform helps brands to create on-brand, motivational digital messages that encourage customer action across different shopping channels.
• Telecommunications: Carriers like Verizon and Vodafone utilize Persado's solutions to enhance customer interactions and lower churn rates.
• Travel & Hospitality: Enables travel brands to produce content that motivates consumers to engage, book services, and opt for upgrades.

Governance, Security, and Privacy

• Adheres to ISO 27001 and SOC 2 Type 2 standards, supporting responsible AI use through governance frameworks that ensure ethical, transparent, and compliant usage.
• Designed to protect data privacy with advanced encryption, access controls, and a non-sharing policy for personally identifiable information.

Customer Insights and Case Studies

• Major clients such as JPMorgan Chase, Ally Bank, and Vodafone have reported significant benefits from using Persado’s AI solutions, noting improvements in engagement, conversion rates, and CRM activities.
• Real-world applications demonstrate enhanced customer engagement, with some companies like Vodafone witnessing up to a 42% increase in conversion rates by personalizing messages for individual customer segments.

Recognition and Differentiators

• Highlighted as a leader in the generative AI landscape by CB Insights, Persado stands out with its dataset of over 330 billion consumer interactions and its ability to support content across all marketing channels.
• The company’s solutions are regarded for their ability to deliver quantifiable results and continuously adapt to changing consumer dynamics and preferences.

Overall, Persado offers a comprehensive suite of AI-driven marketing tools that help brands connect more effectively with their audiences by tailoring messages to resonate emotionally, improve engagement, and drive business growth, while ensuring compliance and reducing manual effort in content creation.