SoftBank Robotics is focused on creating value through robotics globally, utilizing its proprietary knowledge and data. As a robot integrator, they provide robotic solutions that aim to enhance daily life and business operations.
Company Vision and Mission
- Vision: The development and integration of robotics to benefit humanity by creating robots that assist people in making their lives easier, safer, and more connected.
- Mission: To maximize the utility of robots beyond mere construction, using gathered operational data and partner technologies. The goal is to introduce robots into more facets of life and business.
Key Values
- First-Mover Advantage: Utilizing extensive operational data to provide optimal solutions.
- Total Solutions: Addressing the needs of both developers and users comprehensively.
- Connect & Create: Collaborating rather than competing with other entities in the robotics field.
Global Presence and Achievements
- Operating in over 70 countries with more than 40,000 robots produced.
- Known for the successful deployment of service robotics on a large scale.
Recent Developments and Partnerships
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Strategic Partnerships:
- Partnered with McLaren International Pty Ltd to enhance the hospitality sector in Australia using AI-driven robots.
- Took over distribution in Japan for Yo-Kai Express' autonomous cooking robot "CHEFFY."
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Collaborations:
- Aligned with Formant, a robot management system, to enhance integration across its portfolio.
Solutions and Products
- Cleaning Robots: Aim to resolve labor shortages in the cleaning industry and provide efficiency.
- Food Delivery and Cooking Robots: Address challenges in the food and service industries while enhancing service quality.
- Humanoid Robots: Used across education, customer service, and entertainment for interaction and programming education.
Technological Infrastructure
- Universal Data Platform: A proprietary platform designed to optimize robot operations through comprehensive data management and support services for robot manufacturers.
- Product Range: Includes cleaning robots like Whiz, tray delivery robots, and humanoid robots like Pepper and NAO.
Corporate Structure
- SoftBank Robotics operates globally with locations in 10 countries.
- Emphasizes developing and maintaining a robust information security system and adhering to privacy policies ensuring responsible handling of personal data.
Customer Solutions
- Whiz and Scrubber 50 Pro: For commercial cleaning with advanced AI controls.
- Tray Delivery Robots: Keenbot T5, Servi, and BellaBot cater to industries like hospitality and healthcare.
- Logistics Automation: Robotic solutions help optimize operations throughout the logistics industry.
Notable Initiatives
- Launched "CLUB THE PEPPER" for combining Japanese culture, technology, and gastronomy with interactive robotics experiences.
- Focuses on enhancing business operations with robots by automating routine tasks and optimizing business processes across various sectors.
Information and Brand Security
- Emphasizes intellectual property rights to safeguard and capitalize on its robotics brand.
- Uses trademark protection for its key products, ensuring brand integrity and countering counterfeit products globally.
Through strategic partnerships and a broad range of robotic solutions, the company seeks to influence various industries by streamlining operations and improving service quality, while also focusing heavily on innovation and collaboration.