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Bluecore is a retail marketing platform that harnesses data for personalized, revenue-generating campaigns. The company offers a range of products and solutions designed to tailor marketing efforts to individual shoppers' needs and behaviors. Some of the key offerings and features include:

Solutions

• Identify and Convert Shoppers: The platform facilitates the growth of customer lists and captures conversions quickly, focusing on transforming anonymous visitors into identified, engaged customers.
• 1:1 Campaign Execution: Bluecore enables marketers to execute fully personalized campaigns with ease, reducing the time and complexity usually associated with creating individualized marketing strategies.
• Increase Repeat Purchases: The system is designed to significantly boost repeat buying, increasing overall revenue and average order value through AI-driven insights.
• Conversational AI Shopping Assistance: The platform integrates conversational AI through a feature called Alby, which aids customers by answering questions and making personalized product recommendations, aiming to enhance customer engagement and satisfaction.

Platform Features

• Email and Mobile: Bluecore supports seamless integration across email and mobile channels, allowing personalized messages that drive customer interaction and sales.
• Site Engagement: It offers tools for personalized, real-time on-site campaigns to convert visitors into customers during their visit.
• Paid Media and Social Integration: Synchronization of audiences with ad platforms is automated, ensuring that ad spend targets the right segments for better returns.
• Service and Strategic Support: The platform comes with strategic support services designed to enhance revenue with minimal manual effort.

Partners and Integrations

Bluecore extends its capabilities through partnerships and integrations with various tech platforms, enhancing customer data utilization and improving marketing strategies.

Innovation with Alby

Bluecore acquired Alby, an AI shopping assistant, to enhance conversational commerce. Alby helps answer product-specific questions, potentially increasing the likelihood of purchases and reducing the load on customer support teams. This acquisition aims to bring ecommerce retailers closer to the capabilities of large players like Amazon in delivering personalized shopping experiences.

Community and Resources

The platform supports a vibrant community that connects retail professionals through events and shared resources such as blogs, guides, and ebooks to keep up with industry trends.

Strategic Marketing Philosophy

• Customer Movement: Bluecore advocates for a customer-centric marketing strategy that prioritizes moving customers through the purchase lifecycle, increasing retention rates, and reducing churn. This strategy emphasizes customer performance metrics to drive profitable growth.

Client Success Stories

Bluecore showcases success stories from various retailers who have used its platform to increase revenue and improve retention metrics, backed by real-world results.

The overarching goal of Bluecore is to transform traditional marketing tactics by providing a robust tech stack that automates and personalizes communication, making marketing more effective, data-driven, and aligned with customer needs.