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Spatial.ai specializes in creating data-driven solutions that assist businesses in consumer segmentation and geographic insights. The focus is on leveraging a variety of datasets to understand consumer behaviors, enabling companies to make informed decisions in marketing, site selection, and more. Below are some key offerings and tools highlighted in the company-authored content:

Key Products

• PersonaLive: This is a real-time segmentation platform that categorizes consumers based on social, mobile, and web behaviors. It divides U.S. households into 17 high-level groups and 80 behavioral segments, enhancing customer understanding by integrating demographic, movement, and spending data. The platform improves retail behavior prediction by 17% and enhances campaign performance by up to 50%.

• Proximity: Aims to segment neighborhoods based on social media behaviors to provide insights into social characteristics of various areas. This product uses data from platforms like Instagram, Twitter, and Facebook to reveal community behaviors that can influence business decisions.

• FollowGraph: This dataset helps businesses understand consumer interests by analyzing who they follow on social media. It combines social, mobile, and demographic data to offer insights into consumer preferences for brands and activities at geographic levels.

Applications by Industry

• Retail & Restaurant: The solutions enhance site selection, validate sales projections, and optimize marketing by understanding consumer behavior beyond traditional demographic data.

• Marketing & Advertising: Offers real-time data to inform campaign strategies and facilitate the deployment of custom audiences across various digital channels.

• Commercial Real Estate: Provides insights into property value through consumer behavior and assists in identifying ideal tenants and optimizing property marketing strategies.

• Residential Real Estate: Enables homebuyers to assess neighborhoods through local social media activity, improving the property search and personalizing recommendations.

• Financial Services: Utilizes customer segmentation to personalize offers and optimize marketing campaigns, enhancing decision-making for banks, insurance companies, and credit card providers.

• CPG (Consumer Packaged Goods): Assists companies in understanding customer segments to optimize product distribution and personalize marketing campaigns for driving sales.

Data and Insights

• Spatial.ai's data relies on permissioned, anonymized, and aggregated sources, ensuring that personal privacy is respected while providing actionable insights. These include credit card transactions, demographic data, and social media activity.

• By harnessing comprehensive behavioral data, businesses can determine market share, identify high-potential audiences, and make strategic decisions in location and marketing.

Pricing

• The pricing model is based on the number of contacts and locations. It offers various plans, such as The Analyst, The Media Buyer, and The Strategist, tailored to different business needs from segmentation to campaign strategy.

Resources and Community

• Spatial.ai provides various resources, including case studies, webinars, tutorials, and guides to help customers understand and effectively utilize their data solutions.

For businesses interested in understanding their customers beyond traditional demographics, Spatial.ai offers data-driven solutions that provide deep insights into consumer behaviors, aiding in strategic business decisions across various industries.